Heyo! Below you will find all of the design work completed for Watson Racing, a racecar driver from Jacksonville, NC. Special thanks to them and their team for choosing Garris GFX for this project. I'm happy to be a part of the team! Please scroll to explore.
Title Card & Thumbnail
The main logo and brand colors are present alongside some faded brand photography to create this thumbnail or title card. Bold typographical choices blended with an angled classic typeface in "Watson" keep the branding friendly but still fast.
In this image, the brand logo and typography give a clean introduction to the project and serve as a great capstone for this post and the client themselves.
Color System
The colors were chosen to invoke one thing: speed. "Redline Red," "Trackside Crimson," & "Nitro Burn Yellow" make a powerful combo for Watson Racing and its branding.
This image represents the colors chosen for Watson Racing set against a monochromatic black & white background (to promote contrast).
Racer Feature & Title Card
Using a blend of both Adobe Photoshop and Illustrator to create this impactful blend of portrait photography and typography. The words exist behind the subject (racecar driver) and provide important information while not overshadowing Watson himself.
This image features Watson (the racer) cleverly layered with typography to create an epic title card, thumbnail, or banner.
Logo Variations
Watson Racing needed a logo that could change to fit every platform they used. Whether it was in person, on the track, or on social media, these variations provide Watson Racing with options that best fit the case they are working on at the time.
This image showcases the Watson Racing logo's scalability, meaning its ability to resize to fit multiple variations of usage. Line art of the racecar itself helps reinforce the vibe of the project.
Sponsor ID Badges
This area of the project is a nod to the future for Watson Racing. As they grow as a human and a racer, these ID badge designs may come in handy as they bolster their sponsorship roster.
This image features a two-sided ID card showcasing the brand logo in two different places, as well as important ID badge information. A bolt of intense yellow gives the image an electric pop.
Logo Tape
Speed goes with racing like sweet goes with cake. This typographic styling is meant to ticker off the page infinitely; it adds motion to the branding and is even animated with speed marks.
Although this version of the logo ticker tape is not animated, it serves as a representation of how that styling would look on a website or other areas where HTML/CSS can be used.
Fully Rendered Logo & Flame Background
Watson Racing needed a version of their logo they can confidently use to stand in comparison with other racers in their industry. This highly decorated version of their logo can serve them for so many usage cases and also holds up when shown against their competitors.
Inverted shadows, hot gradients, and sharp contrasts combine to create this super-detailed logo render and flame backdrop the client can use.
Sponsorship Proposal, Apparel & Business Cards
Taking this project a step further into the future, we designed concepts for business cards, apparel, and a new sponsorship proposal Watson can use to get new sponsors. Updating and maintaining a well put together proposal is one of the services Garris GFX is happy to provide Watson Racing.
These tiles showcase branding assets, apparel mock-ups, & more. Each decorated with black & white brand imagery and the signature "Redline Red" used to anchor the brand.
