Choosing Images That Convert
How to pick photography that supports conversion and strengthens your brand.
Images are not decoration — they guide attention and build trust. Choose photos that support the message and reduce cognitive friction.
Guidelines:
- Lead with context: show the product in use rather than isolated studio shots.
- Faces + gaze: people looking toward a CTA or product increase attention toward it.
- Authenticity over perfection: real, slightly imperfect photos often feel more trustworthy.
- Optimize for devices: crop and serve images appropriate for small screens.
Testing: try A/B testing hero images for click-through and measure time-on-page. Small swaps can deliver meaningful lift.